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How to Build Buzz When Your Wallet’s Empty

Every business has to start somewhere, and for most, that “somewhere” includes a balance sheet that’s barely breathing. Big ideas, small pockets. But that doesn’t mean your marketing has to suffer — it means your strategy has to get sharper. A good digital marketing plan isn’t about throwing money at the wall and hoping something sticks. It’s about understanding where you are, who you’re talking to, and what levers you can pull without spending a dime more than you can afford. Know Your Audience Before