If you're a small business owner, you know how important it is to grow your customer base. One of the most effective ways to do this is by creating an email newsletter. Newsletters are a great way to keep your existing customers up-to-date on what's new with your business, as well as attract new customers. Below, the La Verne Chamber of Commerce takes a look at why newsletters can be so effective and how you can make yours stand out from the rest.Why Newsletters Can Be Effective One of the main reasons